The salon and spa industry are categorized under wellness, the state of being in good health. After all, everyone wants to look and feel good and these services accomplish both. According to IBIS World, “Salons and spas in the United States generate $4 billion in revenue each year. From 2012 to 2017, the industry grew at an average annualized rate of 1.8%.” Salons and spas typically generate profits through the provision of both services as well as product sales.”
In the spa and salon industry, it is important for your merchant’s point-of-sale system to be able to handle customer’s appointments, employee schedules, as well as be flexible enough to handle different types of payments, including tips. As your reseller and trusted advisor, it is imperative to arm you with the right tools to find the POS system that fits your spa and salon business needs.
Your salon and spa POS system will give you the ability to process a variety of different types of payments, including credit cards and debit cards. Additionally, the program will provide the ability to easily handle commission splitting and tips. Through the provision of a fast and easy checkout process, freeing up time for both employees and customers. The touchscreen POS monitor helps to optimize the salon and spa environment.
Hot keys in a salon and spa POS system make it easy to quickly ring up common services as well as products. Beauty products can be scanned directly for a faster checkout experience. Your salon and spa POS system can even provide the opportunity to print barcodes for specialized products and services, giving you more flexibility.
When you operate multiple salon or spa locations, you need the ability to track and compare sales information between various locations quickly and easily. Your salon and spa POS system will give you the ability to do just that while also viewing sales information in real time.
Integrating your Salon and Spa POS System
Integrating your salon or spa POS system in your business requires considering a variety of different elements regarding how the system will be used. A point-of-sale system can provide your business with a number of advantages, including the ability to operate your business in a more efficient manner, improve revenue streams, manage your employees, and take control of inventory management.
In operating a salon or spa, it is imperative that you ensure appointments are booked accurately and that no overbooking occurs. Additionally, you must ensure that cancellations are noted so that those appointment times can be filled when possible. With your salon or spa POS system, you can easily book appointments and check customers in as they arrive for haircuts, massages, and other spa or salon appointments. Your system will also allow you to match the right client to the right employee to maximize customer satisfaction and compensation. Quickly check stylist or technician availability, add new clients, and review appointment status based on whether a client has confirmed, canceled, paid, etc.
Customer satisfaction forms the core of your business's success. With your salon or spa POS system, you can obtain and record vital information about your customers, including sales history, purchasing trends, preferred services, and more. You can also easily create a customer loyalty program to reward customers for their continued patronage of your business and encourage future business.
Along with selling services, the ability to sell a variety of products in your salon or spa can help to greatly boost your revenue. With your salon or spa POS system, you can take control of your inventory and manage it electronically in real time. By knowing the quantities that you have of each product in stock at any given time, you have a greater opportunity to manage your salon in a more productive manner. Through the automatic inventory adjustment alert, you will receive a notification when your salon or spa is running out of certain products. Along with maintaining serialized inventory, you can also maintain a variety of sophisticated pricing capabilities, such as Buy 1 Get 1 Free, 50% Off, Case Pricing, and more. Substitution and suggestion selling reminds your employees of upselling opportunities, thus boosting revenue.
Whether you have a couple of employees or you have an entire team of stylists and technicians, it is important for you to manage your workforce in an efficient manner. For most salons and spas, the largest operating cost is staff. Scheduling of employees and time management is vital to the success of any salon or spa. With just the touch of a button, you can take advantage of the ability to manage multiple schedules. All employees in your salon or spa are able to clock in and out through the system. You can also set up bonus and commission payments for your team members, thus ensuring that everyone is compensated accurately and improving employee satisfaction. Your POS system will also give you the ability to run a variety of reports to gain insight into your most profitable employees.
POS system features like hot keys, multiple locations, and integration are all key in helping your merchant run their salon and spa business. Using these items will help improve appointment booking, customer experience, inventory management and employee scheduling. According to BrandonGallie.com, “Salon and spa services tend to be the last cost removed from the budget and the first expense that is restored when household finances stabilize.” Selecting the right POS system can maximize your business potential and increase your merchant’s bottom line.
Stay tuned to the Reseller Edge newsletter as we dive into choosing the right POS systems for various vertical markets over the next few issues.