Attract New Customers, Increase Sales with Gift Cards

Gift cards are now firmly entrenched in their status as the most popular holiday present, and they’re fast becoming the go-to gift for other special occasions. In fact, the National Retail Federation estimates that one-third of all gifts purchased are gift cards.

For consumers, gift cards are fast, convenient, and popular with recipients. For businesses, gift cards bring even more benefits:

> Consumers Love Them
74% buy gift cards from small businesses.

> Creates New Relationships
If given a gift card, 90% of consumers will return to that merchant again.

> Increases Foot Traffic
80% of consumers will return to redeem a card with less than $1.00 left.

> Most Commonly Given
48% of consumers are most likely to give casual dining gift cards.

> Employee Incentives
89% appreciate gift cards from their employer as a reward for a good job.

> Builds Incremental Sales
72% spend on average 20% more than the amount allotted on the gift card.

EVO OFFERS TWO PROGRAMS THAT MAKE IT AS EASY AS POSSIBLE FOR MERCHANTS TO START SELLING GIFT CARDS.